MARKETING TOOLS

PRINT SPECIFICATIONS





review-guidelines-icon01. PRINT GUIDELINES


Art submission: applies to Direct Mail Wrap, Postcards, Inserts, and Coupon Books (FSI).


File requirements
  • PDF (preferred)
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • QuarkXpress (version 8 or newer)
Fonts
  • Supply all fonts used to create the ad
  • For black text, avoid using registration black (100% C, 100% M, 100% Y, 100% K)
Images
  • Supply all images used to create the ad
Important Message
  • Artwork supplied in RGB mode will be converted to a CMYK color space without notice.
  • Artwork supplied using spot colors will be converted to a CMYK color space without notice.
Color conversions may result in undesired color variation. To minimize the risk of undesired color conversions, supply artwork in CMYK mode.

Acceptable image file formats
  • EPS
  • PSD
  • JPG
  • TIFF
Acceptable image color modes
  • EPS
  • CMYK
  • Spot color (Pantone); excludes Coupon Book FSI
  • Grayscale
  • 300 dpi
  • Black & white line art images in 1-bit TIFF format (600 - 1200 dpi)
  • 280% (or less) total ink density (See Art Submission Guide)


Black version changes

It is recommended that files are supplied in layers for black version changes
  • Common 4-color base (master)
  • Black versions

Art Submission Guide

Pre-Printed Material Submission Guide


Coupon Design Specifications
Coupon Book (FSI)


Coupon size

Width: 3” - 6”
Height: 2.0625” - 2.5”


Bar code

GS1 RSS Data Bar
100% black only


Coupon needs

Price
Expiration date



review-guidelines-icon02. PRODUCT TEMPLATES


Coupon Book (FSI) Direct Mail Wrap Inserts Dynamic Postcards Clipper Magazine Solo Direct Mail

Having problems finding a file? Refer to the this legend




review-guidelines-icon03. PRE-BUILT AD DESIGNS (OPTIONALl)


Easy to customize to your needs:
  • images
  • text
  • price points
  • colors



Easy to customize to your needs:







review-guidelines-icon04. FILE UPLOAD



Valassis Central File Upload

Click below to upload files or to log into your Mass Transit account.

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Valassis MassTransit Optional Download

To take full advantage of all the MassTransit features and to upload graphic files larger than 2GB, please download and install the MassTransit plug-in before going to upload.

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