Valassis' perspective on the evolving path to purchase


The Future of How People Shop

We began our research by trying to evolve the consumer purchasing journey so it better represents reality. Soon enough, we realized that the journey can't just be evolved, it must be reimagined altogether. The result is a report — created with Kantar Research — a perspective that aims to inspire progressive thinking on how to engage the modern consumer.

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What can brands and retailers do to connect with consumers in this brave new world?

Valassis recently teamed up with Kantar to conduct a study exploring these dynamics concerning the modern shopper and their evolving path to purchase. In this webinar, Sarah O’Grady, Senior Director of Brand Marketing, Valassis presents the key findings from our report, “The Future of How People Shop” including actionable insights-driven tactics you can easily integrate into your marketing plans.

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