THE FUTURE OF HOW PEOPLE SHOP


Valassis' perspective on the evolving path to purchase





REPORT

The Future of How People Shop


We began our research by trying to evolve the consumer purchasing journey so it better represents reality. Soon enough, we realized that the journey can't just be evolved, it must be reimagined altogether. The result is a report, created with Kantar Research, that will be available in early 2020.

Download your preview now.



WEBINAR

Powering the Evolving Consumer Journey


Because of technological, business and cultural changes, consumers now evaluate and choose products very differently. Add in an explosion of new media influences, and the old purchase journey models just don’t hold up.


In this series of videos hosted by Valassis’ Matthew Tilley, VP and Principal Analyst Joanna O’Connell of Forrester shares her perspective on the challenges and opportunities that the future offers.