VALASSIS CONSUMER GRAPH™

Connects all the dots in consumer intelligence so you

can personalize and scale omnichannel campaigns.

See why it won “Product of the Year!”

Our predictive intelligence and superior technology connects billions of online and offline signals to build a more complete consumer view.

By understanding consumers more holistically, you can deliver more accurate and relevant campaigns. The result? Superior performance through smarter multichannel campaigns.

IN-MARKET SIGNALS

What I want to buy now.
For example: new home, sports car, furniture

INTEREST OVER TIME

Things I enjoy throughout my life.
For example: outdoor sports, gaming, grilling

STORE VISITS

Stores I like and frequent.
For example: Harris Teeter, Buffalo Wild Wings, Gap

DEMOGRAPHICS

My observed age, gender, ethnicity, and income.
For example: man, age 25-34, no children

PURCHASES

My products and categories I prefer.
For example: Ray-Ban, Converse, Ford Mustang

COUPON REDEMPTIONS

How likely I am to redeem a coupon for a category or product.
For example: restaurants, entertainment, groceries

INDUSTRY-LEADING CONSUMER IDENTITY AND LOCATION MAPPING

Powered by decades of consumer data and patented technology, our graph is robust, connected, and precise to motivate more consumers to respond.

Exclusive Consumer Intelligence

OFFLINE COUPON REDEMPTIONS

Unveils promotional sensitivity in our
proprietary Consumer Activation Score

ADDRESSES

The largest and most comprehensive mailing file
on the market, covers 20 – 40% more locations

Precisely Predictive Data

DAILY INTENT SIGNALS

In-depth analysis of these signals identifies
long term interests and immediate
purchase intent

DAILY LOCATION SIGNALS

Connects individuals' location activity to
home, neighborhood, and stores

HOUSEHOLDS ACROSS DEVICES

Allows us to accurately match individuals
to homes

Giving location context, as only we can

You’ll get a detailed view — uniting people and place. Adding context around individuals, their households, their surrounding stores and their neighborhoods. This unique, 4-dimensional approach unleashes greater precision and scalable delivery of your ads to meet any objective.

DEVICES	HOUSEHOLD	NEIGHBORHOOD	STORES
2 Cell phones	605 North St	Suburban	Harris Teeter
1PC	Durham,	Forrest Hills	Target
1 Tablet	NC 27705

Knowing the right people to engage

Who she is, what she likes, where she goes, her shopping motivations, how coupon-sensitive she is, as well as her media interactions – it’s all revealed by our graph to inspire greater consumer engagement and action.

Learn more about engaging media and measurement

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Let’s connect and create demand.

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