review-guidelines-icon01. PRINT GUIDELINES

Art submission: applies to Direct Mail Wrap, Postcards, Inserts, and Coupon Books (FSI).

File requirements
  • PDF (preferred)
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • QuarkXpress (version 8 or newer)
  • Supply all fonts used to create the ad
  • For black text, avoid using registration black (100% C, 100% M, 100% Y, 100% K)
  • Supply all images used to create the ad
Important Message
  • Artwork supplied in RGB mode will be converted to a CMYK color space without notice.
  • Artwork supplied using spot colors will be converted to a CMYK color space without notice.
Color conversions may result in undesired color variation. To minimize the risk of undesired color conversions, supply artwork in CMYK mode.

Acceptable image file formats
  • EPS
  • PSD
  • JPG
  • TIFF
Acceptable image color modes
  • EPS
  • CMYK
  • Spot color (Pantone); excludes Coupon Book FSI
  • Grayscale
  • 300 dpi
  • Black & white line art images in 1-bit TIFF format (600 - 1200 dpi)
  • 280% (or less) total ink density (See Art Submission Guide)

Black version changes

It is recommended that files are supplied in layers for black version changes
  • Common 4-color base (master)
  • Black versions

Art Submission Guide

Pre-Printed Material Submission Guide

Coupon Design Specifications
Coupon Book (FSI)

Coupon size

Width: 3” - 6”
Height: 2.0625” - 2.5”

Bar code

GS1 RSS Data Bar
100% black only

Coupon needs

Expiration date

review-guidelines-icon02. PRODUCT TEMPLATES

Coupon Book (FSI) Direct Mail Wrap Inserts Dynamic Postcards Clipper Magazine Solo Direct Mail

Having problems finding a file? Refer to the this legend

review-guidelines-icon03. PRE-BUILT AD DESIGNS (OPTIONALl)

Easy to customize to your needs:
  • images
  • text
  • price points
  • colors

Easy to customize to your needs:

review-guidelines-icon04. FILE UPLOAD

Valassis Central File Upload

Click below to upload files or to log into your Mass Transit account.

Go to Upload

Valassis MassTransit Optional Download

To take full advantage of all the MassTransit features and to upload graphic files larger than 2GB, please download and install the MassTransit plug-in before going to upload.

Powered by MassTransit secure file transfer

PC: 1st Time User

Mac: 1st Time User

Why Mass Transit over other file transfer options?


FTP File Transfer

Note: FTP client software or compatible web browser required. Valassis recommends using FileZilla FTP client software.

FTP information

Username: valassisftp
Password: Valftp*13